Are you here because you want to find out about the Squidoo scam? If you are, that’s good; real good. The short answer is NO, but you might want to stick around to see what I have to say about it.
What Is Squidoo?
Put simply, it’s a revenue-share website. Much like other websites on the Internet, Squidoo’s goal is to make money. Since it’s an online business, it needs to make money to survive. Without revenue, who’s going to run the website? Unfortunately, money is the blood that powers the entire world.
However, Squidoo is different from your typical one-man website; it actually allows regular people, like stay-at-home-moms for example, to write content for it. People who write content for Squidoo are given part of the revenue that the website makes, which is primarily revenue from contextual ads like Google Ads.
The concept is very simple to grasp: you write articles for Squidoo, and you get a chance to share some of the money that the website makes. I won’t go into great detail, but you should understand how it works.
Why Squidoo Might Be Considered Unrealistic
Now, I’ve never been wronged by this website. I’ve never had any accounts banned, and I’ve never had any horrible experiences while writing for them. This might not make much sense, but I really believe that baby gyms are great for your home. I can easily find some of the top baby gym reviews, and they’re really helpful.
Sadly, many others have had bad experiences with them, and currently, due to a string of changes Squidoo’s owners have made, many people are having a rough time. From now on, I’m going to refer to Squidoo as “them” or “they.”
The way that they operate makes the whole experience partially a scam. When you write an article for them, various internal algorithms give your article a ranking. I’m not sure how high the ranking goes, but I believe it might go up to 1,000,000 or so.
Now, whenever you publish a new article, it starts out with a ranking of like 350,000 or something, and if the article doesn’t start getting traffic in the few days after it was published, it will begin moving past a ranking of 400,000, and it will continue until it’s 600,000 or higher.
The problem occurs when your article hits a ranking of 400,000. All articles on Squidoo that have a “LensRank” of 400,000 or higher are basically murdered. Once an article ranks 400,000, Squidoo’s algorithms tell search engines like Google not to index it, and this happens regardless of how long the article has been ranking below 400,000.
The way that the website works is the lower the LensRank number the better. Put simply, if your newly-published Squidoo article doesn’t receive traffic in the few days after it’s published, it might as well not even exist. Nobody will ever be able to find it in the search engines.
The reason Squidoo works like that is because they don’t want search engines like Google to label the website as a “content farm”, which would penalize the website and dramatically decrease profits, and it would potentially put them out of business.
Why I Think This Is A Scam
Although scam might not be the proper word for it, I think it’s fitting. Squidoo tries to lure new writers to come and write for them by offering an inventive to be able to make money. I think it’s misleading to bring new writers aboard promising the ability to earn money online, and when a new writer publishes their first few lenses, if those lenses don’t start getting immediate traffic, then all of the time that the writer spent making those lenses is wasted. Like some of you, I’ve found that some dustbusters just aren’t worth it, so you might be wondering what I’ve done to combat this issue. The answer is quite simple. I’ve found the dustbuster for 2014, and it works really well for what I need it for.
In the past, maybe this idea worked well for both writers and Squidoo. However, with the way things are today, it seems more like a pyramid scheme. Only the top 400,000 lenses make any money, and the rest are killed off. I think it kind of resembles a scam because writers are basically forced to create many new articles or “lenses” before getting lucky enough to have a few get enough traffic to maintain a LensRank of 400,000 or lower.
Just recently, I had to delete over 40 articles that I wrote there because they were articles that never got any traffic, which means Squidoo’s algorithms killed them off, and so I just removed them from the website since they weren’t really accomplishing anything.
Here’s my conclusion. If you’re thinking about using Squidoo to make money online, then I would pass on that option. With the way things are right now, it’s basically only the people who’ve been writing there with many lenses that are getting consistent traffic that make any money. The whole LensRank idea makes it:
A- Almost impossible for new articles written by new authors to get any traction in the search engines
B- Causes authors to constantly “re-publish” their newly-written lenses to keep them from dropping past a LensRank of 400,000 so they don’t get de-indexed, which is very hard to do.
I’ve been re-publishing lenses that weren’t doing well for months. It’s way too much effort to keep doing this daily. Why should you have to do all of that work just because of Squidoo’s LensRank idea.
What You Should Do
If you want to start making some money online and want to use a revenue-share website like Squidoo to do it, I think you should choose a website that doesn’t de-index all of your articles that don’t start getting good traffic right away.
Now, I’m not quite sure about the exact names, but I would check out revenue-share websites like Wizzly and Infobarrel. There are several more great websites that you can choose from, which don’t have that ridiculous “LensRank” feature.
I might add to this post in the future to give you a solid list of websites that I recommend, but for now, just go to Google and search “revenue share websites” without the quotation marks of course. That’s my current view on the Squidoo platform.